Rutkowski: TruckSmarter Copywriting Portfolio
I started as an office administrator at freight & logistics tech company TruckSmarter in September 2023, and was asked to assist in copywriting beginning in June 2024, taking on social media, newsletter, push notification, and narrative projects as needed.
TruckSmarter is a platform built to empower truck drivers across the US. Serving as the one-shop stop for folks in the industry, TruckSmarter includes a free load board, factoring programs, fuel discount programs, and more.
Users: 1700
Instagram Followers: 1200
Newsletter Copy
A weekly newsletter is sent out to our users, typically highlighting 2-3 either new or underused features.
Misc.
SMS/PUSH NOTIFICATIONS:
I am tasked with creating short texts and push notifications sent to our users for reasons varying from promoting new features to sending users to our platform when competitor's platforms crashed. See examples below:
Blog Posts
I put together several blog posts on our sites, ranging from case studies where I collected data from collaborative meetings and showcased how TruckSmarter was paving the way forward, and posts like National Truck Driver Appreciation week, showcasing voices of the drivers who use our service. Please see examples below:
Entrepreneurship and Resilience for Driver Appreciation Week
Narrative Copy
I draft copy for site pages related to new projects. Check out some I've worked on below:
Social Media
My projects often included weekly social media projects and creating caption copy for our Instagram page. See examples below:
